Program and business focus of B2B are cinema industries of the Europe out of Europe countries. B2B focuses on production, authors and films with the origin geographically in Europe, but still not enough intensely included in European integrative currents, also in countries outside Europe with strong European influence and heritage - Albania, Armenia, Azerbaijan, Belarus, Bosnia and Herzegovina, Croatia, Georgia, Israel, Kazakhstan, Kyrgyzstan, Macedonia, Moldova, Montenegro, Serbia, Russia, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan.

This year, 12 projects coming from 20 countries of the region, were presented during the pitching session, in three sections: East-European (Armenia, Azerbaijan, Belarus, Georgia, Moldova, Russia and Ukraine), Euro-Asian (Israel, Kazakhstan, Kyrgyzstan, Tajikistan, Turkey, Turkmenistan and Uzbekistan) and Balkan countries (Albania, Bosnia and Herzegovina, Croatia, Macedonia, Montenegro and Serbia).

Award of 7.000 € was given to the best project from each section.

The awarded projects are:
Keep Smiling! directed by Rusudan Chkonia (Georgia) - East-European section
Adep Akhlak directed by Marat Alykulov (Kyrgyzstan ) - Euro-Asian section
How I Was Stolen by the Germans directed by Milos Radivojevic (Serbia) - Balkan countries section